Work you can
get your hands on.
Storefronts, useful software, 3D motion and creative campaigns.
Technical systems led by Aryan Panchal. Commercial ad campaigns and growth marketing led by Rahul Saranya.
58 projects
01Knittire
A material configurator that makes a complex product easy to explore.
Storefront architecture & interactive product experience
02Saffron Origins
An apparel storefront with product choices that stay clear from selection to cart.
Storefront design & engineering
03ABX Engine
A look inside consistent visitor assignment for storefront experiments.
Product architecture & experiment tooling
04WhatsApp Autopilot
An event-driven notification workflow, made visible.
Automation design & workflow engineering
05Glaze
A simple feedback interface built around a shareable identity.
Product design & web application engineering
06Before Token
A document comparison workflow that makes discrepancies easier to inspect.
Document workflow & interface engineering
07Manifest
Offer selection and order summaries in a focused purchase journey.
Landing-page & purchase-flow engineering
08Storefront interactions
A focused exploration of cart quantities and shipping thresholds.
Storefront interaction engineering
09Xalt Watches
Product inspection and bidirectional layouts for a watch storefront.
Commerce interface & localisation
10Zyron Tech
A guided look at product-feed review and Shopping campaign structure.
Rahul Saranya · Commercial Ad Campaign Strategy & Feed Optimization
11Luxury Spirits
A comparison of product messaging for distinct buying situations.
Rahul Saranya · Commercial Search Campaign & Conversion Copy
12Zupee
An interactive breakdown of short-form content approaches.
Rahul Saranya · Commercial Ad Campaign & Social Creative Strategy
13D2C Fitness
Creative approaches organised by the question a customer is asking.
Rahul Saranya · Commercial Performance Ad Campaign & Copy
14Solar Solutions
An illustrative savings calculator inside a lead journey.
Rahul Saranya · Commercial Lead Ad Campaign & Funnel Architecture
15Healthy Meals
A persona-led message builder for a meal-service journey.
Rahul Saranya · Commercial Ad Campaign & Customer Onboarding
16Shopify education
An interactive walkthrough of a storefront education concept.
Rahul Saranya · Commercial Campaign Content & Editorial Teardowns
17BUKL
A product explanation for a friction-lock belt.
Rahul Saranya · Commercial Launch Campaign & Product Storytelling
18Janus
A content-production workspace with visible queues and review states.
Workflow architecture & application engineering
19SafeSpot
A fictional-record interface for inspecting information and its limitations.
Research workflow & product interface
20Hisaab
A guided questionnaire and sample document preview.
Questionnaire & document workflow engineering
21Bhoomiputra Foundation
A programme-led community platform and sample contribution ledger.
Community platform design & engineering
22Freedoms AI
A guided example of organising a voice note into actionable information.
Product interface & automation workflow
23WESHUB
A guided interface across a multi-venture platform.
Web experience & workflow design
24Pause
A browser interpretation of a deliberate pause interaction.
Android product & interaction engineering
25DealStrike
A voice intelligence CRM built for field sales reps and Indian B2B distributor networks.
Product architecture, voice-to-CRM pipeline & mobile frontend
26BillFetch
Automated receipt parsing, vendor categorization, and tax expense extraction for Indian businesses.
OCR data pipeline, verification UI & document reconciliation
27Phase 1 GTM Tracker
A disciplined B2B outbound campaign experiment scoreboard with explicit decision gates.
GTM dashboard engineering & hypothesis tracking logic
28MAG Swimwear
An architectural storefront and private reservation experience for high-end swimwear.
Storefront engineering, product photography layout & reservation state
29Machhli
A colourful, tactile digital catalogue and fit guide for contemporary resort collections.
Editorial web design, responsive lookbook & catalogue architecture
30NAKA
A mobile duty calendar and income calculator designed for hospitality and gig shift workers.
Mobile web application, calendar logic & earnings arithmetic
31CODSURE
A Cash-on-Delivery risk engine and order verification workflow for Indian direct-to-consumer brands.
Risk decision rules, verification queue & merchant dashboard
32Jawaab Engine
A missed-call auto-responder and conversation recovery timeline for Indian service businesses.
State machine architecture, timeline UI & webhook recovery
33Service Picker
A guided commercial intake wizard that matches client team size and constraints to clear delivery scopes.
Intake flow engineering, recommendation logic & scope breakdown
34The Message Tree
A visual branching sales conversation map and objection-handling training tool for SDRs.
Tree navigation UI, graph state & sales copy structuring
35Audit Generator
A technical storefront audit generator that compiles page speed, cart bloat, and script latency into actionable sheets.
Automated audit engine, diagnostic scoring & report layout
3650-Buyer List Builder
A targeted B2B prospect search and shortlist utility for specialized regional distributor databases.
Search filter architecture, table performance & shortlist state
37Shortlist
An automated resume rule checker that catches passive verbs, missing metrics, and vague claims.
Deterministic linting rules, interactive editor & scoring UI
38Kirti Couture
A unified luxury showcase uniting Maison Kirti, Old British heritage tailoring, and the Heirloom archive.
Multi-theme storefront architecture, heritage lookbook & archival UI
39Payments Dashboard
A dense, keyboard-accessible payment transaction ledger and settlement inspector.
Financial UI architecture, date-range filtering & modal states
40DTC Creative OS
A modular creative system for generating high-converting direct-to-consumer ad briefs and visual storyboards.
Creative system design, storyboard UI & angle generation
41Agency Follow-Up OS
A lightweight, zero-bloat sales follow-up tracker designed for boutique agencies.
Pipeline UI, date scheduling & copy templating
42Creator Sponsorship OS
A professional media kit, rate card, and deliverable manager for independent creators.
Media kit design, rate calculators & deliverable checklists
43Fevicol · The Bonding Tweet
Topical commercial motion film turning Harsh Goenka’s viral bonding tweet into an iconic brand moment.
Rahul Saranya · Commercial Ad Campaign Direction & Animation
44Britannia · First Coffee Cracker
Commercial launch film and campaign case study introducing India’s first coffee cracker with pop-art motion design.
Rahul Saranya · Commercial Ad Campaign Direction & Motion
45MotoGP Bharat · Wild Ride
High-octane commercial teaser for MotoGP Bharat on BookMyShow, simulating cockpit perspective and electric racetrack speed.
Rahul Saranya · Commercial Ad Campaign Direction & VFX
46ITC Fiama · Charcoal Gel Bar
Sensory 3D product commercial showcasing the texture, translucency, and grapefruit freshness of the Fiama gel bar.
Rahul Saranya · Commercial Ad Campaign Direction & 3D Lighting
47Cuticura · Original Bloom
Product-centric 3D motion reel highlighting botanical freshness, chamomile petals, and sunlit studio staging.
Rahul Saranya · Commercial Ad Campaign Direction & Visuals
48Paw Patrol · The Mighty Movie
Official character motion graphics and promotional pre-buzz animation for the theatrical release in India.
Rahul Saranya · Commercial Ad Campaign Direction & Compositing
49Akasa Air · Bucket List Flight
Kinetic travel reel for Akasa Air highlighting northeast Indian destinations with bespoke brand motion transitions.
Rahul Saranya · Commercial Ad Campaign Direction & Motion
50Garnier Men · AcnoFight Flash
High-energy electrical VFX animation demonstrating deep-cleansing speed for Garnier Men AcnoFight.
Rahul Saranya · Commercial Ad Campaign Direction & VFX
51Cuticura Diana · Smart Perfume
Commercial perfume visualization featuring blue orchids, atmospheric morning light, and micro-particle burst effects.
Rahul Saranya · Commercial Ad Campaign Direction & 3D Visual
52Cuticura · Lavender Mist
Lush social animation capturing the lavender fragrance profile with floating floral botanical bursts.
Rahul Saranya · Commercial Ad Campaign Direction & Animation
53Park Avenue · Misty Trail
Commercial product spot for Raymond’s Park Avenue Naturel collection featuring mist vortexes and lighting accents.
Rahul Saranya · Commercial Ad Campaign Direction & 3D Lighting
54Britannia · Smiles TVC End Slate
Stop-motion style 3D biscuit physics and kinetic typography for Britannia’s flagship national television campaign.
Rahul Saranya · Commercial TVC Ad Campaign Direction
55Britannia · No Better Gift
National festival television commercial end slate celebrating festive gifting with volumetric extruded letterforms.
Rahul Saranya · Commercial TVC Ad Campaign Direction
56Britannia Bourbon · Road to Qatar
Case study motion graphic documentation for the Britannia Bourbon Football Contest sending winning teams to Qatar.
Rahul Saranya · Commercial Ad Campaign Direction & Motion
57RISE · Global MBA Explainer
Educational promotional film translating executive curriculum, global networking, and career mobility into kinetic design.
Rahul Saranya · Commercial Ad Campaign Direction & Motion
58RIO · Heavy Flow Empathy
Empathetic 2D character animation addressing heavy flow and period cramps with warmth, humor, and dignity.
Rahul Saranya · Commercial Ad Campaign Direction & AnimationNo projects found.
Try another search or explore all work.