Make the calculation tangible.
An illustrative savings calculator inside a lead journey.
- Contribution
- Rahul Saranya · Commercial Lead Ad Campaign & Funnel Architecture
- Project
- Studio collaboration
- Disciplines
- meta campaigns / calculator funnel / qualification
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Campaign walkthrough · sample data
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Campaign strategy & rationale ＋
Build an interactive estimation flow directly into the ad destination to qualify homeowner roof viability and power consumption.
The boundary. Simple arithmetic only. Not an engineering site survey, formal quotation, or solar power guarantee.
Campaign brief.
High-ticket residential solar purchases stall when homeowners find savings estimates opaque or confusing.
Work delivered.
Rahul Saranya · Commercial Lead Ad Campaign & Funnel Architecture
Creative and strategy.
Build an interactive estimation flow directly into the ad destination to qualify homeowner roof viability and power consumption.
Simple arithmetic only. Not an engineering site survey, formal quotation, or solar power guarantee.
The actual interface.
Let’s make it work.
And make it feel right.
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