Breaking taboos with warm character animation.
Empathetic 2D character animation addressing heavy flow and period cramps with warmth, humor, and dignity.
- Contribution
- Rahul Saranya · Commercial Ad Campaign Direction & Animation
- Project
- Commercial client work
- Disciplines
- 2D character animation / empathy-led advertising / social film
Watch the 2D character film.
Motion craft & visual breakdown ＋
Developed relatable 2D character animation illustrating the physical exhaustion of period cramps through an affectionate pink elephant metaphor, creating an honest dialogue about heavy flow pads.
Creative constraint. Character design required careful emotional nuance so humor feels supportive rather than flippant.
Commercial brief.
Feminine hygiene advertising has historically used clinical blue liquid and sterile tropes that fail to reflect the real physical pain and fatigue women experience.
Motion & 3D execution.
Developed relatable 2D character animation illustrating the physical exhaustion of period cramps through an affectionate pink elephant metaphor, creating an honest dialogue about heavy flow pads.
Character design required careful emotional nuance so humor feels supportive rather than flippant.
Let’s make it work.
And make it feel right.
Commission motion or 3D project
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