When a tycoon tweets, a legacy brand responds.
Topical commercial motion film turning Harsh Goenka’s viral bonding tweet into an iconic brand moment.
- Contribution
- Rahul Saranya · Commercial Ad Campaign Direction & Animation
- Project
- Commercial client work
- Disciplines
- topical advertising / kinetic typography / motion graphics
Watch the topical brand response film.
Motion craft & visual breakdown ＋
Crafted kinetic typography, floating social engagement reactions, and the signature Pidilite elephant iconography to deliver the punchline: "Depends on whether you want to bond for an evening or for life!"
Creative constraint. Topical humor requires fast turnaround over complex 3D simulations. Kinetic 2.5D staging ensured the response shipped within hours of the original tweet.
Commercial brief.
Harsh Goenka tweeted a provocative question to millions: "What is better for bonding - fevicol or alcohol?" Fevicol needed a swift, witty, high-production animated social film before the cultural news cycle shifted.
Motion & 3D execution.
Crafted kinetic typography, floating social engagement reactions, and the signature Pidilite elephant iconography to deliver the punchline: "Depends on whether you want to bond for an evening or for life!"
Topical humor requires fast turnaround over complex 3D simulations. Kinetic 2.5D staging ensured the response shipped within hours of the original tweet.
Let’s make it work.
And make it feel right.
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