Good Day, Bourbon & Jim Jam: national TVC end slate.
Stop-motion style 3D biscuit physics and kinetic typography for Britannia’s flagship national television campaign.
- Contribution
- Rahul Saranya · Commercial TVC Ad Campaign Direction
- Project
- Commercial client work
- Disciplines
- broadcast design / TVC end slate / 3D product motion
Watch the TVC end slate.
Motion craft & visual breakdown ＋
Modeled playful 3D rotating biscuits (Bourbon, Good Day, Little Hearts, Jim Jam) around kinetic "BRITANNIA SMILES" typography with cheerful pop-art accents.
Creative constraint. Precision timing required every biscuit to land on its exact beat to synchronize with the iconic Britannia sonic mnemonic.
Commercial brief.
TVC end slates have exactly 3 to 4 seconds to resolve brand identity and display multiple product SKUs without clutter.
Motion & 3D execution.
Modeled playful 3D rotating biscuits (Bourbon, Good Day, Little Hearts, Jim Jam) around kinetic "BRITANNIA SMILES" typography with cheerful pop-art accents.
Precision timing required every biscuit to land on its exact beat to synchronize with the iconic Britannia sonic mnemonic.
Let’s make it work.
And make it feel right.
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