Karan Johar x Coffee Cracker: celebrity energy in motion.
Commercial launch film and campaign case study introducing India’s first coffee cracker with pop-art motion design.
- Contribution
- Rahul Saranya · Commercial Ad Campaign Direction & Motion
- Project
- Commercial client work
- Disciplines
- commercial campaign / celebrity motion / broadcast graphics
Watch the commercial launch film.
Motion craft & visual breakdown ＋
Combined Karan Johar celebrity footage with bold pop-art graphic overlays, coffee swirl visual effects, and kinetic typography that establishes "India’s First Coffee Cracker" across digital and broadcast channels.
Creative constraint. Celebrity visual pacing must feel editorial rather than traditional TVC. High-tempo cut transitions and vibrant color blocking keep viewer retention high.
Commercial brief.
Launching an entirely new snack category (coffee crackers) requires high-voltage visual identity that breaks standard FMCG biscuit advertising cliches.
Motion & 3D execution.
Combined Karan Johar celebrity footage with bold pop-art graphic overlays, coffee swirl visual effects, and kinetic typography that establishes "India’s First Coffee Cracker" across digital and broadcast channels.
Celebrity visual pacing must feel editorial rather than traditional TVC. High-tempo cut transitions and vibrant color blocking keep viewer retention high.
Let’s make it work.
And make it feel right.
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